Top Jewelry E-Commerce Website in India - Indian eCommerce Awards

India’s online jewellery market is diverse, ranging from heritage gold and diamond brands to modern, affordable fashion labels. Whether you are looking for an investment piece or a trendy accessory, here are 10 of the top jewellery e-commerce websites in India.

1. Tanishq

A part of the Tata Group, Tanishq is arguably India’s most trusted name for gold and diamond jewellery. Their website offers a seamless experience with features like Virtual Try-On and a “Carat Meter” assurance for purity.

• Best for: Wedding jewellery, gold coins, and high-end diamond sets.
• Website: tanishq.co.in

2. CaratLane

Also a Tata-backed brand, CaratLane revolutionized the “everyday fine jewellery” segment. They focus on modern, lightweight designs that are perfect for work and daily wear.

• Best for: Daily wear diamonds, modern mangalsutras, and “Try at Home” services.
• Website: caratlane.com

3. BlueStone

BlueStone is a leading digital-first brand known for its massive variety of designs (8,000+). They offer a unique “made-to-order” model where you can customize the gold karat and diamond clarity for most pieces.

• Best for: Customized engagement rings and contemporary gemstone jewellery.
• Website: bluestone.com

4. Giva

Giva has become the go-to destination for authentic 925 Silver jewellery. Their designs are minimal, sleek, and highly popular among younger women and for gifting.

• Best for: Sterling silver earrings, necklaces, and affordable luxury.
• Website: giva.co

5. Kalyan Jewellers (Candere)

Candere is the official online storefront for Kalyan Jewellers. It combines the trust of a legacy brand with the convenience of an e-commerce platform, offering competitive “Double Gold Rate Protection” schemes.

• Best for: Traditional gold temple jewellery and platinum bands.
• Website: candere.com

6. Malabar Gold & Diamonds

Known for its transparency and “Fair Price Promise,” Malabar offers an extensive global collection. Their website is excellent for those looking for BIS-hallmarked gold and IGI-certified diamonds.

• Best for: Heavy bridal collections and investment-grade gold.
• Website: malabargoldanddiamonds.com

7. Mia by Tanishq

Mia is Tanishq’s sub-brand specifically designed for the modern working woman. The jewellery is trendy, lightweight, and typically crafted in 14kt gold, making it more affordable.

• Best for: Chic office-wear and birthday gifts.
• Website: miabytanishq.com

8. PC Jeweller

PC Jeweller offers a wide range of traditional, contemporary, and fusion designs. Their online store is particularly well-regarded for its variety of “Daily Wear” diamond jewellery.

• Best for: Floral designs and affordable diamond jewellery.
• Website: pcjeweller.com

9. Isharya

If you are looking for high-end fashion and “Bollywood-style” statement pieces, Isharya is a top choice. They specialize in gold-plated brass, resin, and mirror-work jewellery.

• Best for: Statement party wear and luxury fashion jewellery.
• Website: isharya.com

10. Voylla

Voylla is one of the largest platforms for imitation and fashion jewellery. It caters to every budget and style, from traditional ethnic sets to quirky, modern accessories.

• Best for: Artificial jewellery, oxidised silver, and men’s accessories.
• Website: voylla.com