Best Handmade Jewellery E-Commerce Websites - Indian eCommerce Awards

Handmade jewellery in India blends thousands of years of heritage with modern, avant-garde design. From tribal silver work to “sculptural” gold-plated pieces seen on global runways, these platforms offer the best of artisanal craftsmanship.

Here are 10 of the top handmade jewellery e-commerce websites in India, including the specific brands you mentioned.

1. MISHO Designs

Founded by Suhani Parekh, MISHO is a globally recognized brand that treats jewellery as “architecture for the body.” Their pieces are handcrafted using simplified geometric forms and have been worn by global icons like Zendaya and Adele.

• Best for: Sculptural statement pieces, 22k gold-plated bronze, and award-winning contemporary designs.
• Website: mishodesigns.com

2. Tjori

Tjori is a massive marketplace for “ethnic chic” handmade products. They specialize in traditional Indian crafts like Kundan, Meenakari, and tribal silver, often using sustainable or upcycled materials.

• Best for: Handcrafted ethnic jewellery, silver-look-alike sets, and affordable artisanal finds.
• Website: tjori.com

3. Shop Maya

Maya is known for its exquisite range of handcrafted fine jewellery. They often focus on the marriage of traditional Indian aesthetics with modern sensibilities, featuring intricate diamond and gold work.

• Best for: Handcrafted luxury diamonds, fine gold jewellery, and bridal collections.
• Website: shopmaya.in

4. Quirksmith

Specializing in “silver with a soul,” Quirksmith is a brand run by a sister duo that creates handcrafted 925 silver jewellery. Their designs often feature beautiful Hindi/Sanskrit typography and poetic inspirations.

• Best for: Statement silver nose pins, calligraphic jewellery, and bohemian silver pieces.
• Website: quirksmith.com

5. Outhouse Jewellery

Founded by sisters Kaabia and Sasha Grewal, Outhouse is a leading bridge-to-luxury brand. Their jewellery is entirely handcrafted and known for its edgy, experimental, and maximalist vibe.

• Best for: Avant-garde fashion jewellery, eclectic motifs (like their signature dragonfly), and luxury gifting.
• Website: outhouse-jewellery.com

6. Zariin

Zariin is famous for its “wearable art” philosophy, often using raw, uncut gemstones in their natural state. Their pieces are 22kt gold-plated and possess a distinct, artisanal “raw” finish.

• Best for: Uncut gemstone jewellery, birthstone collections, and gold-plated daily luxury.
• Website: zariin.com

7. Amrapali (Tribe Amrapali)

While Amrapali is a legendary heritage brand, their online “Tribe” platform offers more accessible, handcrafted silver and gold-plated pieces inspired by the tribal art of Rajasthan.

• Best for: Traditional temple jewellery, oxidised silver, and heritage-inspired designs.
• Website: tribeamrapali.com

8. Teejh

Teejh focuses on the “New Age” Indian woman who loves her roots. They offer a curated collection of handcrafted oxidised jewellery, ranging from heavy Jhumkas to delicate anklets.

• Best for: Affordable oxidised silver, boho-ethnic styles, and festive jewellery sets.
• Website: teejh.com

9. House of Aadyaa

Aadyaa is a Pune-based brand that focuses on “Soulful Handmade Creations.” They are particularly celebrated for their silver Nath (nose ring) collection and contemporary takes on Maharashtrian traditional jewellery.

• Best for: Authentic silver nose pins, traditional Maharashtrian designs, and minimalist silver.
• Website: aadyaa.com

10. Mortantra

Mortantra specializes in high-quality handcrafted imitation and semi-precious jewellery. They are the go-to for brides looking for the Kundan and Jadau look without the price tag of solid gold.

• Best for: Bridal Kundan sets, heavy chokers, and traditional wedding accessories.
• Website: mortantra.com