Top 10 Fashion and Apparel eCommerce Websites of 2026

India’s fashion and apparel eCommerce market in 2026 is driven by trend-first platforms, premium brands, and digital-first D2C innovation. From mass-market leaders like Myntra to handcrafted icons like FabIndia, these platforms dominate online style and shape the way India shops for fashion today.

#1. Myntra

Founded: 2007
Founder(s): Mukesh Bansal, Ashutosh Lawania, Vineet Saxena
Website: myntra.com

Overview: Myntra remains India’s biggest online fashion destination, offering over 3,000 brands across apparel, accessories, and beauty. With app-based personalization, influencer-driven campaigns, and frequent brand collaborations, Myntra has transformed Indian digital fashion retail.

Social: Instagram | Twitter | Facebook | LinkedIn

#2. Ajio

Founded: 2016 (Reliance Retail)
Founder(s): Led by Isha Ambani
Website: ajio.com

Overview: Ajio combines Reliance’s retail power with a curated, fashion-forward platform. With both international and exclusive in-house labels, it targets millennials and Gen Z consumers through bold visuals, fast fashion, and affordability.

Social: Instagram | Twitter | Facebook | LinkedIn

#3. Nykaa Fashion

Founded: 2019
Founder(s): Falguni Nayar
Website: nykaafashion.com

Overview: A spinoff from Nykaa, Nykaa Fashion brings luxury and contemporary fashion to the Indian audience. It curates premium designers and D2C brands across men’s, women’s, and kids’ wear, bridging online retail and style inspiration seamlessly.

Social: Instagram | Twitter | Facebook | LinkedIn

#4. LimeRoad

Founded: 2012
Founder(s): Suchi Mukherjee, Ankush Mehra
Website: limeroad.com

Overview: LimeRoad revolutionized “social shopping” in India by letting users mix-and-match outfits and build personal lookbooks. It remains a popular hub for affordable and contemporary women’s fashion.

Social: Instagram | Facebook | LinkedIn

#5. Flipkart Fashion

Founded: 2007
Founder(s): Sachin Bansal, Binny Bansal
Website: flipkart.com/fashion

Overview: Flipkart’s fashion division serves millions of users daily with its vast product range, combining affordability, brand collaborations, and fast delivery. Its reach across India makes it a staple for every style budget.

Social: Instagram | Twitter | Facebook | LinkedIn

#6. Amazon Fashion India

Founded: 2013 (India launch)
Founder(s): Amazon Inc. (Jeff Bezos)
Website: amazon.in/fashion

Overview: Amazon Fashion brings together premium labels and budget essentials under one umbrella. Its Prime ecosystem, easy returns, and influencer partnerships have helped it secure a strong foothold in Indian online fashion.

Social: Instagram | Twitter | Facebook | LinkedIn

#7. FabIndia

Founded: 1960
Founder(s): John Bissell
Website: fabindia.com

Overview: FabIndia is India’s heritage fashion brand, promoting sustainable textiles and artisan-made apparel. Its handloom kurtas, sarees, and lifestyle range symbolize ethical luxury and timeless Indian design.

Social: Instagram | Facebook | LinkedIn

#8. Bewakoof

Founded: 2012
Founder(s): Prabhkiran Singh, Siddharth Munot
Website: bewakoof.com

Overview: Bewakoof stands out for its youthful vibe, quirky designs, and creative collaborations. Its direct-to-consumer strategy has built a strong millennial and Gen-Z following across India’s tier-1 and tier-2 cities.

Social: Instagram | Facebook | LinkedIn

#9. Meesho

Founded: 2015
Founder(s): Vidit Aatrey, Sanjeev Barnwal
Website: meesho.com

Overview: Meesho has revolutionized India’s social commerce landscape by empowering millions of small sellers, resellers, and boutique fashion creators to reach customers directly. Offering everything from ethnic wear to western trends at budget-friendly prices, it has become a go-to fashion marketplace for tier-2 and tier-3 cities.

Social: Instagram | Twitter | Facebook | LinkedIn

#10. The Souled Store

Founded: 2013
Founder(s): Harsh Lal, Vedang Patel, Rohin Samtani, Aditya Sharma
Website: thesouledstore.com

Overview: The Souled Store has built a cult following among India’s youth with its pop-culture-inspired designs, official merchandise (Marvel, Disney, Harry Potter), and high-quality casualwear. Its focus on creativity, comfort, and fandom makes it one of the most loved D2C fashion brands in India.

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